Skip to main content

Customer Close-Up: Flora Plant

Do you know your Cyclamen from your Lilium? Or the difference between a Begonia Beleaf and Begonia Betulia? Is this an unknown language? To some, maybe! But to the guys at Flora Plant, it’s what gets them up in the morning. Flora Plant is a wholesale nursery specialising in high-quality flowering indoor plants, for use as gifts or décor.

As a Western Australian business born and bred, Kleenheat takes great pride in supporting other WA businesses. Everyone likes to be known for having ‘a first’. Flora Plant was the first Western Australia wholesale nursery to be NIASA (Nursery Industry Australia Standards Australia) accredited.

All successful companies have a solid team behind them, Flora Plant being no exception. Owner Richard Dekker has been involved in the running of the business since its founding in 1994 when his father opened the doors. Since taking the reins, Richard and his wife have seen their business flourish.

“Locally grown products (as with fruit and veg) is always best, and being a WA company we understand the needs of our customers”

Flora-Plant-1So what does it take to not only grow such a business but to make it flourish? There are many reasons, Richard talks about a few of them:
Implementing the latest technology

Flora Plant takes pride in using modern technology to produce high-quality product offerings. Taking an innovative mindset allows them to set trends and offer more to their customer than their competition.

Thorough research

Flora Plant spends considerable time selecting from the world’s best breeders and optimizing the latest varieties.

Developing an extensive product offering
Flora Plants owner Richard Dekker

Flora Plants owner Richard Dekker

The nursery has a wide distinguishable product range, with many products forming part of the “backbone” to the success of the business. Products including African Violet, Begonia Elatior, Chrysanthemum, Cyclamen, Mini Rose, New Guinea Impatien and Zygo Cactus.

Knowledge and expertise

Richard’s father and ex-principle, Eddy Dekkers, has been in the industry for over 40 years, beginning his career in the Netherlands at the ripe age of 10 years old!
His vision was to produce high-quality flowering pot plants yearly, a vision which Richard maintained when he took over in 2003.


Delivering Australia wide, Flora Plant have a friendly team on call to help with any questions or queries.

Understanding what is important to the consumer

The plants are developed to have a long shelf life, being very versatile and gift/decor orientated. The team strives to meet market expectations and set trends.

A skilled team

Flora Plant has a dedicated team of professionals working behind the scenes. Sometimes they wear a different hat and become tour guides for many educational groups and industry tours.

The correct environment and conditions

Flora Plant is an LPG customer, gas being paramount to the cultivation of the business. Heating is needed to create the right temperature and environment for the plants.

“The inspiration is to provide the Perth market with top quality, long lasting indoor flowering plants”

Amazing Plant facts

Plants are amazing, resourceful, intelligent and essential. To show our appreciation of plants we thought we’d share some fun facts which might give you a different perspective!

  • Bamboo can be very fast growing; some types can grow almost a metre (3.28 ft.) in just a day!
  • 90% of the foods humans eat come from just 30 plants.
  • The smell of freshly cut grass is actually a plant distress call.
  • Plants are capable of recognising their siblings, competing less for resources like root space compared to plants that are strangers.
  • 70,000 plant species are utilized for medicine.
  • 85% of plant life is found in the ocean.
  • During the 1600s, tulips were so valuable in Holland that their bulbs were worth more than gold! The craze was called tulip mania, or tulipomania, and caused the crash of the Dutch economy. Tulips can continue to grow as much as an inch per day after being cut.

Flora Plant guys are at the top of their game when it comes to producing indoor plants, however for some, it’s a fun hobby to do on a smaller scale. Are you a gardening enthusiast or florist in the making? Do you have any tips for someone interested in creating their own pot plants or floral gifts? Feel free to comment below or tag us on social media with any of your own homemade planted creations.

Kleenheat support heaps of local businesses, many of which we review on our blog. Take a look at our website to see if there are any Customer Close-Ups in your area.

Richard and Danielle Dekker

Richard and Tara Dekker

Flora Plant

822 Rowley Rd

Oakford WA 6121

T: 9397 0709
Website / Facebook

Business Hours:
Monday – Friday, 8:00am – 2:00pm

Add your comment

Leave a Reply